Business to business marketing, Marketing Management

You have been tasked by a Salesforce Training firm to produce an article for their newsletter. The article is to be written as part of a special issue for trainee sales people. The title of the article is:

‘People Get Ready'

The article should provide a thorough and fully referenced introduction to the buying situation (new task, straight rebuy etc) and the significance of the buying situation for a sales person.

The article must:
1. Provide the target reader (trainee sales person) with informed views on the buying situation, sourced from academic articles.
2. Outline any areas of debate or controversy.
3. Relate the idea of the buying situation to industrial (B2B) selling.
4. Offer relevant examples to illustrate the ideas.

Posted Date: 3/16/2013 5:24:31 AM | Location : United States







Related Discussions:- Business to business marketing, Assignment Help, Ask Question on Business to business marketing, Get Answer, Expert's Help, Business to business marketing Discussions

Write discussion on Business to business marketing
Your posts are moderated
Related Questions
Q. Define the Media-Frequency in advertisement? Media-Frequency: Media-frequency demotes to average number of times the audience is exposed to media-vehicle in a specific per

Define the Exchange process Exchange process is developed and managed by researching consumer/ stakeholder needs, identifying, selecting and targeting particular groups of stak

Question 1: (i). What is the aim of direct marketing? (ii). Explain briefly the features of direct marketing. (ii). Outline 4 reasons why direct marketing has beco

Explain about packaging in marketing functions of physical treatment. Packaging: Packaging has become one of the necessary services of modern marketing. This acts like a m

Brand equity: to understand the dynamics of brand, Aaker provides a framework called equity. Brand equity refers to a "set of assets and liabilities of a brand, its name and symbo

Q. What are the Advantages of advertisement? 1) These have long life these aren't easily perishable. 2) It has broad coverage. 3) It tenders geographical selectivity.

discuss the henry assael model on buying decision behaviour

various approaches that are followed by fast moving consumer goods companies in test marketing

What are the Important facts of marketing Marketing identifies consumers' needs and supplies different goods and services to satisfy those needs most effectively. So businessma

What is Form Utility in marketing? Form Utility: This utility is created while raw material is converted within a finished product. For instant, Britannia industry convert