Business to business marketing, Marketing Management

You have been tasked by a Salesforce Training firm to produce an article for their newsletter. The article is to be written as part of a special issue for trainee sales people. The title of the article is:

‘People Get Ready'

The article should provide a thorough and fully referenced introduction to the buying situation (new task, straight rebuy etc) and the significance of the buying situation for a sales person.

The article must:
1. Provide the target reader (trainee sales person) with informed views on the buying situation, sourced from academic articles.
2. Outline any areas of debate or controversy.
3. Relate the idea of the buying situation to industrial (B2B) selling.
4. Offer relevant examples to illustrate the ideas.

Posted Date: 3/16/2013 5:24:31 AM | Location : United States







Related Discussions:- Business to business marketing, Assignment Help, Ask Question on Business to business marketing, Get Answer, Expert's Help, Business to business marketing Discussions

Write discussion on Business to business marketing
Your posts are moderated
Related Questions
Marketing planning: Through strategic planning, the company decides what it wants to do with each business unit. Marketing planning involves deciding on planning marketing s

Should video game companies continue to alter their products to include other functions, such as Email ?

Question: You are employed by a business that supplies office furniture to Business-to-Business (B2B) customers. You have been asked to complete the following tasks: (a) Ide

Marketing management: Meaning and definition: marketing management is a compound word "marketing plus management'. Marketing is the total system of the business activities wh


Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary. Usually a local distributor is required. What are some of t

prodact mix of lg company

Define the term Public Relation in briefly. Meaning of Public relations or PR is the management of internal and external communication certainly of an organization to create

VirtualMusicSheet.com Virtual Music Sheet.com innovation is to be documented as a 'business report'. You must clearly explain the purpose, business concept, customer group(s) a

Question: (a) What is market segmentation? (b) "It is often said that each consumer is unique, with unique needs." How useful is then, market segmentation as a marketing t