Business to business marketing, Marketing Management

You have been tasked by a Salesforce Training firm to produce an article for their newsletter. The article is to be written as part of a special issue for trainee sales people. The title of the article is:

‘People Get Ready'

The article should provide a thorough and fully referenced introduction to the buying situation (new task, straight rebuy etc) and the significance of the buying situation for a sales person.

The article must:
1. Provide the target reader (trainee sales person) with informed views on the buying situation, sourced from academic articles.
2. Outline any areas of debate or controversy.
3. Relate the idea of the buying situation to industrial (B2B) selling.
4. Offer relevant examples to illustrate the ideas.

Posted Date: 3/16/2013 5:24:31 AM | Location : United States







Related Discussions:- Business to business marketing, Assignment Help, Ask Question on Business to business marketing, Get Answer, Expert's Help, Business to business marketing Discussions

Write discussion on Business to business marketing
Your posts are moderated
Related Questions
If 6 and 2 = 22 4 and 3 = 1 8 and 2 = 46 Then what is the answer of: 7 and 2 = ?

The challange of E - Marketing 1.       Limited consumer exposure and buying 2.       Skewed user 3.       Choose and clutter 4.       Security 5.       Ethical con

How is information in technology and organizational structure affected? Conversely, information systems have enabled companies to gain many benefits as like efficiency gains, q

Out of the following which gap arise when the sales force does not have the required knowledge, skills or capabilities to become successful on the Job. a. Knowledge gap b. Capabili


#ques1. “Consumer mind is a Black Box” –Discusstion..

Subculture: each culture consists of smaller subcultures that provide more specific identification and socialization for their members. Subcultures include nationalities, religion

Q. Undermining the Position of Women - ethical aspects of ads? A few ads are undermine the position of aged persons, women. In a few cases women are shown as sex-object. They a

Sanitex limited started its operations in West London 4 years ago. Its founder, and current C.E.O, Mr. Griffins founded the company with his wife after being made redundant from Ex

Discuss the Henry Assael model on buying decision behaviour.