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Question :
You are the manager of a company involved in designing the communication strategies for a 5-star deluxe hotel. One of the priority objectives of the company is to consolidate the brand positioning of the hotel among the upmarket clientele.
To this effect, you are required to define the:
(a) Communication approach that your company would adopt?
(b) PR and advertising strategies used to consolidate the brand positioning of the hotel?
Scope of the Marketing: Marketing is typically seen as the task of creating, programming promoting and delivering goods and services to consumers and businessman. In fact, m
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