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Problem 1:
(i) What is a marketing mix?
(ii) Will the nature and composition of the marketing mix be the same for all products at the same stage in the product-market life cycle?
Discuss your answer.
Problem 2:
Identify and show major factors to consider in pricing a new snack food product. The product will be distributed through a conventional channel of distribution from the manufacturer to food brokers, to retailers, to consumers.
1. Write a note on importance of consumer behavior for a business firm? 2. Define the term 'Price'. 3. Distinguish between Marketing Concept and Selling Concept? 4. What are the ne
Importance of the New or Morden concept of the marketing: The importance of the New or Morden concept of marketing may be described as under: 1. Helpful in produc
Question 1: Briefly describe the functionalities of CRM sub modules. List out the benefits of CRM Systems. Functionalities List the benefits Question 2:
Question (a) ‘'Corporate identity has become a universal technique for promoting companies and improving corporate culture. ‘' Explain what you understand by: (i) Corporat
Question: (a) Explain the purpose of internal marketing. (b) Identify the three levels organizational culture and discuss the importance organizational culture for successf
marketing strategy of arrorw shirts
Meaning of the marketing environment: Marketing activities of a business firm are affected by a large number of environment factors that surrounds the company. These factors o
This comprises the marketing tools and techniques an organization uses to achieve its targets relative to a specific goal market audience.
what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.
DAGMAR APPROACH Definition: - Define advertising objective measuring advertising results. Hierarchy- of effective model 1) Awareness: - Making the consumer conscious
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