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Problem 1:
(i) What is a marketing mix?
(ii) Will the nature and composition of the marketing mix be the same for all products at the same stage in the product-market life cycle?
Discuss your answer.
Problem 2:
Identify and show major factors to consider in pricing a new snack food product. The product will be distributed through a conventional channel of distribution from the manufacturer to food brokers, to retailers, to consumers.
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What are the ways devised in competition by Theodore Levitt? Several of the ways devised in words of Theodore Levitt to outsmart the competition are as: a. Be a customer led
Problem 1: The development of market segmentation and target marketing reflect the movement away from production orientation towards marketing orientation. Discuss. Problem
What pricing strategy would you suggest to a small - Scale Industry Products
what is basic strategy and organizational of resources
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