design of products and services, Operation Management

design of products and services, Operation Management

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the purpose of the design activity in companies is to come up with products/services which willsatisfy the needs of customers/clients.
which one of the fololowing statements is incorrect?
1. good design translates customer needs into the shape and form of the product or service.
2. good design makes good business sense and so enhances profitability.
3. design includes formalising the concept, package and process implied by design.
4. design is a process that must itself be designed according to the process design principles.
5. design is a process and must be designed according to unique design principles.

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