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Two stage channel of distribution This is the most commonly used channel of distribution for the sale of consumer goods. In this case, there are two middlemen used, n
Factors affecting pricing decisions: the pricing decisions are influenced by the many factors. The price policies should be consistent with the pricing objectives. The influence f
what is the sales information systems
Determine the elements of the marketing mix Promotion is hence one of the elements of the marketing mix and is responsible for communication of the marketing offer to the targe
what is the difference between perception and positioning in marketing mix
Advantage of the direct marketing: 1. Focued approach: it is possible to identify a very specifc target using direct marketing techniques. This makes it a very useful
Not sure how to calculate
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing?
Assess the conceptual framework of market orientation that is presented in the article. Account for the five recently advanced perspectives on market orientation that are integrate
approaches that are followed by FMCG companies
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