To maximise the potential of our business I would like you to prepare a strategic plan, specifically I would  like the plan to incorporate a mission statement, a SWOT analysis, a  list of objectives and  at least one strategy to  help meet each of those objectives. Prepare a brief explanation of why you have included each of the items identified in your SWOT analysis.

This strategic plan is likely to drive the early stage of our development and will be used to make sure we are ready for our listing, expected in 24 months. We therefore need you to be honest - but do not make it long, in depth or complex, as the situation is likely to change quickly as any exploration is done.

Your SWOT, objectives and strategies need to be developed with the other tasks set in mind, so I would recommend that you complete the other tasks first before doing the strategic plan.

Any research you do in developing your business plan will be viewed favourably, but please ensure that any sources that you use are adequately acknowledged.