Integrated marketing communication, Strategic Management

Assignment Help:

Integrated Marketing Communication (IMC) and Marketing Channel strategy:

Develop a promotional strategy addressing the advertising and sales promotion aspect of communication and provide the rationale for the decisions.
Develop a public relations, direct marketing, and personal selling plan for your product/service and provide the rationale for the decisions.
Prepare a marketing distribution channel analysis identifying the wholesaler, distributor, and retailer relationships.
Discuss the pros and cons of using the identified distribution strategy.
Discuss how the distribution strategy fits the product/service, target market, and overall marketing objectives for the company.

Related Discussions:- Integrated marketing communication

Assignment, TicketID: EM201729KAT59SM where is my assignment,. I would lik...

TicketID: EM201729KAT59SM where is my assignment,. I would like to track process.

Strategic plan to restore business confidence, In response to the start of ...

In response to the start of the credit crisis, EU Finance ministers agreed a set of conclusions in October 2007. These initiatives were grouped into the so-called Economic & Financ

I need help with assignment, I need help with assignment

I need help with assignment

The strategic option of withdrawal might be considered where, An organizati...

An organization is unable to secure enough resources or competence.

Benefits of using balanced scorecard, Benefits of using balanced scorecard ...

Benefits of using balanced scorecard (BSC) - BSC encourages a long-term view of improving performance through time. - BSC considers both non-financial as well as financial m

Discuss the rationale for tfx company, TFX is a multinational company which...

TFX is a multinational company which manufactures and retails branded designer clothing with business units in a number of different countries globally. Up unless now, each of the

What do you mean by inventory days, Q. What do you mean by Inventory days? ...

Q. What do you mean by Inventory days? (Average inventory / Cost of sales) x 365 days Average inventory can be arrived by taking this year's and last year's invento

Stakeholders in an organization, a) develop a schedule for executing a stra...

a) develop a schedule for executing a strategy plan in an organization. b) Make appropriate dissemination process to gain commitment from stakeholders in an organization. c) Desi

Explain about hopwood’s self-control, Q. Explain about hopwood’s Self-contr...

Q. Explain about hopwood’s Self-control? Self-regulation e.g. members of staff or managers exerting self-control by the modification of their own behaviour. This is essence de

Knowledge management techniques, Bert's Bonsai sells Bonsai plants, tools a...

Bert's Bonsai sells Bonsai plants, tools and materials to cultivate them, and literature in book and magazine form. An early adopter of electronic records, they are still happily u

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages