Integrated marketing communication, Strategic Management

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Integrated Marketing Communication (IMC) and Marketing Channel strategy:

Develop a promotional strategy addressing the advertising and sales promotion aspect of communication and provide the rationale for the decisions.
Develop a public relations, direct marketing, and personal selling plan for your product/service and provide the rationale for the decisions.
Prepare a marketing distribution channel analysis identifying the wholesaler, distributor, and retailer relationships.
Discuss the pros and cons of using the identified distribution strategy.
Discuss how the distribution strategy fits the product/service, target market, and overall marketing objectives for the company.

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