Integrated marketing communication, Strategic Management

Assignment Help:

Integrated Marketing Communication (IMC) and Marketing Channel strategy:

  • Develop a promotional strategy addressing the advertising and sales promotion aspect of communication and provide the rationale for the decisions.
  • Develop a public relations, direct marketing, and personal selling plan for your product/service and provide the rationale for the decisions.
  • Prepare a marketing distribution channel analysis identifying the wholesaler, distributor, and retailer relationships.
  • Discuss the pros and cons of using the identified distribution strategy.
  • Discuss how the distribution strategy fits the product/service, target market, and overall marketing objectives for the company.

 


Related Discussions:- Integrated marketing communication

What do you mean by dividend cover, Q. What do you mean by Dividend cover? ...

Q. What do you mean by Dividend cover? Dividend cover  Dividend cover   =   Profit available to ordinary shareholders (PAT) / Annual dividend (no. of times) Or = EPS/Divi

Market segmentaion, how to write an assignment on market segmentaion

how to write an assignment on market segmentaion

Identify and critically analyse fundamental issues r, identify and critical...

identify and critically analyse fundamental issues related to strategic management. Undertake a study that shows clear evidence of synthesis and evaluation

Case study, Akash Engineering Ltd. (AEL) had achieved sales of Rs. 3440 lak...

Akash Engineering Ltd. (AEL) had achieved sales of Rs. 3440 lakhs during the year 2004-05 against sales of Rs. 1209 lakhs previous year. The sales this year were highest ever achie

Prepare a strategic marketing plan, Task: Based on findings of Assignments...

Task: Based on findings of Assignments 1 and 2 (including feedback on your assignments from your lecturer), you are required to develop a Strategic Marketing Plan for your selecte

What is strategy & why strategy is important?, What Is Strategy & Why Strat...

What Is Strategy & Why Strategy Is Important? Managers at all companies facade three innermost questions in view strategically concerning their companies' current circumstances

Disadvantages of divisional structures, Q. Disadvantages of divisional stru...

Q. Disadvantages of divisional structures? - As the complexity and diversity of products and markets within the group increase, central coordination by a head office or holding

Concept of clan - cultural control, Q. Concept of clan - cultural control? ...

Q. Concept of clan - cultural control? Clan control requires a common understanding of norms and standards amongst an organisations diverse membership e.g. staff and team membe

Describe the system development strategies, A customer has engaged your sof...

A customer has engaged your software development company to develop a new order-processing system. However, the time frames are very tight and inflexible for delivery of at least t

CompXM, The statement of cash flows for Baldwin Company shows what happens ...

The statement of cash flows for Baldwin Company shows what happens in the Cash account during the year. It can be seen as a summary of the sources and uses of cash (sources of cash

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd