Principles of behaviour change communication

- BCC should be integrated with program goals from the starting. BCC is a necessary part of diabetes prevention, care and support programs, and providing link with other health programmes.

- BCC assessment. It is conducted to understand the needs, problems of the patient, family and community and supports for behaviour change.

- The community and patient should participate in all phases of BCC development and implementation.

- A variety of communication channels  is more effective than relying on one specific one.

- Pre-testing  is essential for developing effective BCC materials.

- Planning for monitoring and evaluation should be part of the design of any BCC program.