Servqual technique for measuring quality, Other Management

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QUESTION

(a) The ISO 9000 series of quality management system standard is fast becoming a de facto requirement for doing business in many industries, despite the fact that it is a voluntary standard. Critically evaluate the benefits and drawbacks of implementing such a system in the service industry

(b) Critically assess the usefulness of SERVQUAL technique for measuring quality in an industry of your choice

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