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Question 1 Explain the CRM technology components
Question 2 Explain any five features of SFA
Question 3 Explain the major components of Enterprise Marketing Automation (EMA)
Question 4 List out the business benefits of Response tracking
Question 5 What are the basic steps in project planning?
Question 6 Describe process driven CRM briefly
EVOLUTION OF CATALOGUE : The custodial responsibility assumed by the libraries of the early stages obligated on them the functions of acquisition and conservation entailing al
Purpose and Objectives of Binding : Unlike private collection, books in libraries are to be used by successive groups-be it a public library or an academic library-and hence n
C l aims: Claims can be initiated by both parties involved. Claims are settled through negotiation, adherence to contract terms, or a mutually agreed adjustment in the contr
MAINTENANCE WORK AND MANAGEMENT: Of all the functions in a library, the maintenance work is the least discussed in professional literature. However, the importance of mainten
HISTORICAL APPROACH: Meaning and Characteristics In the following text the meaning and characters of historical approach will be discussed. Definition: It is concerne
Pamphlets-binding policy for libraries: Pamphlets are paper covered materials of fewer than fifty pages. Most libraries collect pamphlets and if these materials are to be use
Choice of Bindery: Factors to be Considered Outside binders are normally selected through competitive bidding or through free selection. Whatever the case, the librarians sho
QUESTION (a) Explain, using examples, the Prevention, Appraisal and Failure (PAF) model for measuring quality costs and briefly assess its potential for use in a service organi
(a) What is customer relationship management? (b) What are the three main elements to consider when aligning your business towards a customer relationship format? (c) What a
BASIC TERMINOLOGY - Library management: A term may be defined as a standardised name for a. given entity or concept which is precise. Terminology, in its turn, is defined as a
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