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Explain Lifestyle and Psychographic Segmentation and benefit segmentation in regard to consumer behaviour. Ans: For several years demographics have governed how communication t
Elucidate quota sampling Quota sampling restricts the selection of sample by controlling the number of respondents by one or more criterion. Restriction generally includes quo
Determine the primary editing problem One of the primary editing problem concerns with faking of an interview. Such fake interviews are difficult to spot till they come to edit
what will be the reaction of a buyer about this price changes?
Advance against Bills Sent on Collection : Post-shipment finance is granted against bills sent on collection basis in the following situations: i) When the accommodation availa
Usage Segmentation Marketers are familiar with that the occasion or situation frequently determines what consumers will purchase or consume. For this reason they occasionally fo
Q. Explain Spreading activation ? Spreading activation involves the proposal of one memory 'triggering' another one. For instance one might think of Coke every time one remembe
‘Tots & Teens Fashion' is a small business based in Birmingham, UK. It is owned by Amara and her husband Tariq who started the business 2 years ago. The business supplies a r
GENERAL CONDITIONS IN EXPORT CONTRACTS : Export contract refers to the subject matter of the contract. In addition, the contracts also mention the rights of the party concerned ag
Q. How do customers buy? Research advised that customers go through a five-stage decision-making process in any purchase. This is précised in the diagram below: This mo
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