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Q. Learning model of consumer behaviour?
Learning model: Classical psychologists have been concerned in the formation and satisfaction of needs as well as tastes. They dispute that living beings were influenced by both innate requires such as the primary needs of thirst, sex, hunger, shelter and learned needs like fear & guilt. A drive or else internal stimulus which when directed towards a drive reducing object becomes a motive. The a variety of products or service will act as a stimulus to satisfy drives.
For instance if you are hungry you will be driven towards food which subsequent to consumption will reduce the drive and provide and provide satisfaction.
Q. Explain concept of personality and self concept? Personalit y can be explained as the psychological characteristics that both determine and reflect how a person responds to
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PROMOTING PRODUCTS ABROAD : The various methods of export promotion usually adopted are advertising, direct mailing, point of purchase displays, and trade fairs and exhibitions. L
Q. How can you explain the concept of culture and subculture? For the principle of studying consumer behaviour culture can be defined as the sum total of learned beliefs values
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Problem 1 What is the meaning of advertising? Explain the advertising pyramid with a neat diagram. Meaning Advertising pyramid Problem 2 What do you underst
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