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Q. Learning model of consumer behaviour?
Learning model: Classical psychologists have been concerned in the formation and satisfaction of needs as well as tastes. They dispute that living beings were influenced by both innate requires such as the primary needs of thirst, sex, hunger, shelter and learned needs like fear & guilt. A drive or else internal stimulus which when directed towards a drive reducing object becomes a motive. The a variety of products or service will act as a stimulus to satisfy drives.
For instance if you are hungry you will be driven towards food which subsequent to consumption will reduce the drive and provide and provide satisfaction.
OBJECTIVES After studying this unit, you should be able to : 1. describe the need of cargo insurance in international business; 2. explain various kind of perils covered
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Once the alternatives have been evaluated the consumer is ready to make a purchase decision. Sometimes purchase intention doesn't result in an actual purchase. The marketing organi
Strike Perils : In marine insurance, strike perils mean events which lead to loss or damage to cargo caused by: i) Strikes, lock-out workmen or persons taking part in labour di
Q. Example to have the consumer reflexively? A special issue in memory are consequently called 'scripts' or procedures we remember for doing things. Scripts involve a sequence
MEANING OF CREDIT RISK : Competition In foreign markets is keener than in the domestic market. Overseas customers are sought after by exporter from many countries. Competition is
Foreign Exchange Transactions : A foreign exchange transaction is ultimately the purchase or sale of one national currency against another arising out of import or export of goods
Describe the marketing research project that Tomzak should propose to lynn, and explain why you thik that it is the best project to use.
Develop vision, mission, objectives and measures of these (a) In layman's language define the terms vision and mission statement and values and how the effectiveness of these c
Pre-shipment Credit in Foreign Currency : This is an additional window to rupee packing credit scheme. This credit is available to cover both the domestic and imported inputs of t
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