Dissertation Writing Help - The Role of Creativity and Innovation in Maltese Start-up Success

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This study investigated the role of creativity and innovation in Maltese start-up success using qualitative and quantitative methods of data collection and analysis in two phases of research. During the first phase, semi-structured personal interviews were carried out with 13 owner-managers of enterprises set up in Malta from January 2002 onwards. These interviews exposed that creativity and innovation are major factors in the success of local start-ups. They likewise indicated that Malta's small island state context accentuates the importance of building and maintaining a good reputation, family influence and support and making good use of personal contacts and word of mouth through effective networking activities. During the second phase of research, structured telephone interviews were held with 90 owner-managers of enterprises set up in Malta from January 2002 onwards.

These telephone interviews found that creativity and innovation are reflected in Maltese start-ups through innovative products or services, through innovative methods of production or delivery and through a creative climate fostered by creative owner managers. These telephone interviews also found that when respondents weighed creativity and innovation against other key success factors they rated 7 factors as significantly more important, 3 factors as similarly important and two factors as significantly less important. Reputation and contacts, networking and word of mouth were rated as the most important of all factors, confirming their criticality in starting a successful enterprise in a small island state such as Malta. This study concluded that creativity and innovation are crucial but insufficient for start-up success. It recommended that together creativity as well as innovation should be regarded as a vital element that permeates through several other success factors which all play a central role in enhancing start-up success.