Enhancing creativity and innovation in the hotel industry, Dissertation

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Tourism generates a quarter of the national wealth in Malta, and the hotel industry is deemed to be one of the core pillars of the local economy. The turbulent state and various challenges faced by the hospitality industry necessitate continuous adaptation within establishments' practices, operations and services. Organisations which remain successful and maintain a significant competitive edge are those which innovate continuously. Organisational innovation, however, is dependent on the creativity exhibited by employees, which in turn depends to a large extent on managerial practices utilised by supervisors and managers.

This study sought a deeper understanding of management practices which enable creativity to flourish in employees working in the five-star hotel industry in Malta. A qualitative design was employed, and data was obtained by means of semi-structured interviews carried out with supervisors and managers employed within 3 local five-star hotels. The main findings suggest that the presence of a culture for innovation, combined with a carefully designed idea management system, as well as effective personnel management systems, need to be in place for the stimulation of the creative potential present within all employees. The study underscores a number of managerial practices which provide staff with the impetus to go the extra mile in generating ideas for continuous improvement within the organisation, as well as practices which act as barriers impeding organisational creativity and innovation. It is hoped that this study will serve as a catalyst which enables hospitality establishments to maintain a competitive advantage through making creativity and innovation their main focus.


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