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A big multinational company wishes to employ a PR manager for all its PR activities.
a) What according to you would be the advantages and disadvantages of having its own PR department versus a consultancy firm?
b) Advise management whether it would be cheaper to employ an in-house PR manager than appoint a consultancy firm.
The United Motors is introducing a new brand of cars for the mauritian public. Prepare a press release to be distributed to the press for this event.
Management Communication MC is a process of communicating in management itself. Effective managerial communication is either written or spoken. It is based on a several strateg
In 2001, a Chennai- based two- wheeler major introduced a bonus scheme for its employees. Employees covered under this bonus scheme are evaluated through a three-tier process- (1)
The full lifecycle framework The objective of this section is to introduce the full lifecycle approach proposed by Berghout et al. (2002). This framework deals in an effectiv
Force Account You have learnt that direct contracting is used under a limited number or exceptional circumstances without inviting any open bids. Force account is to make
PHYSICAL FORM OF LIBRARY CATALOGUES: Over a period of time, library experts have tried to develop different physical forms of library catalogue, such as, bound register form,
Question A List the different approaches to Quality. Describe Juran's views on Quality Question D a. Explain the factors determining the customer satisfaction.
P rioritising the customers It is difficult to give the same importance to all customers. One could think of the old proverb about the individual rank in the organi
Practical Application in Conducting the Interview: Interviews can be conducted by face to face meeting, telephonically or video recording. If possible interview should b
A reas of risk and causes of risk Below are mentioned few areas and causes of risk. The term „operator? used in this listing means the owner (you) who awards the contract to t
Question 1 Write a short note on technology strategy. Describe in detail about the innovation management Question 2 What is the importance of technology diffusion? What are t
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