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a) Define "news" and illustrate the concept of "news worthiness" in the field of PR.
b) Describe how PR is distinguished from
i. Advertising ii. Marketing iii. Sales promotion iv. Propaganda
c) An Organising Committee has been set up to celebrate the Chinese Spring Festival on Saturday 18th February 2008 in China Town, Port Louis. A series of Cultural events can be held on that day from 10 a.m. to 1 00 p.m. Because of the event there is going to be an important traffic diversion in the City Centre.
You are the PR Consultant given the task of organising a Press Conference concerning the event.
What important components should you consider in organising the Press Conference?
Referral Services Referral services are to be distinguished from reference service, discussed earlier. Referral services do not provide the user with the documents or informa
Question 1 Customer relations management is a broadly recognized, widely-implemented strategy for managing and nurturing a company's interactions with clients, customers or sal
Question A ) Discuss the changes in the composition of India's export and import since 1991. How has this affected Balance of payment situation of India? Question B ) Trading
FUNCTIONS OF DOCUMENTATION AND INFORMATION CENTRES: In general, a documentation or an, information centre brings to the attention of specialist users the current as well as r
Response Rate This is the percentage of responses generated through a direct marketing campaign.
Question 1 a) List the layers of the OSI model and briefly explain the function of each layer. b) List the three key elements of a protocol. Give a brief explanation of ea
what is line balancing. what happens if balance doesn''t exist
Question 1: National and International economic trends tend to have an influence on the demand for the hospitality industry. Discuss six (6) main measures that the hotel sector
QUESTION Today, there are a wide variety of tools and techniques that have been designed to help companies and their people produce their products better and more efficiently.
Steps in Developing a Questionnaire or Interview Schedule: a) Preliminary Decisions: Decide on the form that the schedule will take e.g. structured, unstructure
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