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a) Define "news" and illustrate the concept of "news worthiness" in the field of PR.
b) Describe how PR is distinguished from
i. Advertising ii. Marketing iii. Sales promotion iv. Propaganda
c) An Organising Committee has been set up to celebrate the Chinese Spring Festival on Saturday 18th February 2008 in China Town, Port Louis. A series of Cultural events can be held on that day from 10 a.m. to 1 00 p.m. Because of the event there is going to be an important traffic diversion in the City Centre.
You are the PR Consultant given the task of organising a Press Conference concerning the event.
What important components should you consider in organising the Press Conference?
AACR - L C Descriptive Rules - british museum cataloguing rules: Anglo-American cataloging rules / prepared by the American Library Association, the Library of Congress, the
Selection Procedure: There can be two sets of operations in the selection of periodicals: those relating to continuing titles, and those relating to new titles. i) Continuing
The purpose of this assignment is to develop learners' ability to relate the current relevant principles, concepts and theories of compensation management with their professional p
Question 1: (a) Describe any two fishing methods and fish species caught. (b) List ten conditions of a fishing licence issued to a foreign vessel fishing in the EE
General Components Ltd produces a component ‘X', the selling price of which is Rs 50. The unit cost structure based on the present level of production/sales of 100 000 units
Card Form: Library catalogue in the card form is by far the most popular physical form. It is widely prevalent in libraries throughout the world including India. In this form
Question 1: National and International economic trends tend to have an influence on the demand for the hospitality industry. Discuss six (6) main measures that the hotel sector
MODEN MANAGEMENT AND BIHAVIOUR
How Does Internet Work? Let us try to know, some of the technicalities relating to the working of Internet. It may be stated that the procedure of Internet's working is associ
manufacturing firms
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