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Referral Services
Referral services are to be distinguished from reference service, discussed earlier. Referral services do not provide the user with the documents or information actually' needed for his query but refer him to the sources such as secondary publications, information units, professional organisations, research institutes and individual specialists, etc. and tell him where to find them. They utilise directories and files on sources, if necessary, specially created for the purpose. Referral services can function on their own or in cooperation with other services. It is very difficult to measure the effectiveness of such services unless they keep themselves in close touch with their sources and users. Such a task is easier only when referral services offered for the clientele is in a small geographical area.
Make yourself aware of the range of issues involved in the "Greening of Hotels" phenomenon by reading widely on the topic. Become conversant with the full range of current and e
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QUESTION 1 Using appropriate examples from the hospitality industry illustrate how a company may benefit from integrative types of strategies QUESTION 2 Before executiv
what is informal communication
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User Needs and Use and User Studies: Libraries, information centres and databanks are now known as information facilities which exist for the benefit of users. The management
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