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Question 1
Customer relations management is a broadly recognized, widely-implemented strategy for managing and nurturing a company's interactions with clients, customers or sales prospects.' Discuss this statement, and explain how effective customer relations management can lead towards the attainment of organizational goals and objectives.
Question 2
Discuss the factors which organizations must consider to attain closeness to the consumer.
Question 3
‘Marketing is concerned with the relationship with the customer or consumer through time and why they use particular product and service.' Describe the reasons for which we may use a product or service.
Question 4
Select a product or service that you are planning to buy in the near future. Using a basic model of consumer decision making, discuss how you will be going through it for your chosen product/service.
Question 5
Discuss the four factors which exert an influence on the overall level of involvement of a ‘consumer' purchase.
Mr. Vincent, the Manager of a large supermarket, was taking a management course in theevening programme at the local college. The Professor had given an interesting but disturbingl
QUESTION 1 (a) Explain the four characteristics of service and discuss the challenges that these characteristics pose to service products. Use relevant examples for each charac
Steps in Developing a Questionnaire or Interview Schedule: a) Preliminary Decisions: Decide on the form that the schedule will take e.g. structured, unstructure
Nature of Documents: The problem of collection, storage and retrieval of documents has been complicated by the following factors: The steady growth in the output of various
a) In order for customers to use online banking services, they will require to have for example a personal computer and an Internet connection. Their personal computer becomes thei
describe about managerial decision making?
Requirements of shopping Let us now look at the requirements for shopping: The value of the work or goods should be of a lesser value and the nature of business should
Explain the use of Hani Raafat risk calculator as a semi quantitative tool for assessment of risk
QUESTION 1 By referring to internal factors of enterprise productivity, discuss how you would improve the productivity of the organization where you are working in? QUESTIO
Question 1 Corporate Banking represents the wide range of banking and financial services provided to domestic and international operations of large local corporates and local oper
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