Question 1

Customer relations management is a broadly recognized, widely-implemented strategy for managing and nurturing a company's interactions with clients, customers or sales prospects.' Discuss this statement, and explain how effective customer relations management can lead towards the attainment of organizational goals and objectives.

Question 2

Discuss the factors which organizations must consider to attain closeness to the consumer.

Question 3

‘Marketing is concerned with the relationship with the customer or consumer through time and why they use particular product and service.' Describe the reasons for which we may use a product or service.

Question 4

Select a product or service that you are planning to buy in the near future. Using a basic model of consumer decision making, discuss how you will be going through it for your chosen product/service.

Question 5

Discuss the four factors which exert an influence on the overall level of involvement of a ‘consumer' purchase.