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Q. Illustrate Sociological model of consumer behaviour?
Sociological model: As-per to this model the individual buyer is a part of the institution called society. Ever since he is living in a society gets unfair by it and in turn as well influences it in its path of development. He is playing a lot of roles as a part of various formal and informal associations or organisations that is as a family member as an employee of a firm as a member of a professional forum as well as as an active member of an informal cultural organization.
War Perils: War perils covered by the Institute War Clauses refer to following events: i) War, civil war, revolution, rebellion, insurrection or civil strike or any hostile act
What are the benefits of using projective techniques in comparison to focus groups and in-depth interviews? Answer Projective techniques have a major benefit over focus gro
Non Response Error: It is almost impossible to obtain data from each and every respondent covered in the same. There are always some respondents who refuse to give any information.
After studying this unit, you should be able to: I describe the reasons for documentation in export trade 1. Explain functions of different kinds of documents needed for perfor
Why was Cucina Fresca pasta successful? How would you compare the pizza opportunity to that for pasta? How would you compare the actual product development process for each?
Q: How family life cycle as well as family decision making can influence consumer behaviour? Ans: Families and Family Decision Making The Family Life Cycle- Individuals
DUTY EXEMPTION SCHEME : Registered exporters are eligible for the facility of duty free import of raw materials, components, packing materials, etc., required for manufacture of t
Explain the term - Marketing Marketing Research stimulates the flow of marketing data from customers and his environment to Organization marketing research tools are applied e
Describe the Meaning of Research Research in common man's language refers to "search for knowledge". Research is basically the process of finding solution to a problem after
Why should a researcher do a normality and outliers' assessment before hypotheses testing? Answer To conduct many advance statistical techniques, researchers have to presu
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