Q. Illustrate Sociological model of consumer behaviour?

Sociological model: As-per to this model the individual buyer is a part of the institution called society. Ever since he is living in a society gets unfair by it and in turn as well influences it in its path of development. He is playing a lot of roles as a part of various formal and informal associations or organisations that is as a family member as an employee of a firm as a member of a professional forum as well as as an active member of an informal cultural organization.