Explain about operant conditioning, Marketing Research

Assignment Help:

Q. Explain about Operant conditioning?

Instrumental or else operant conditioning involves a different series of events and this what we usually think of as learning. The common pattern is:

365_Explain about Operant conditioning.png

There are three main forms of operant learning. In positive reinforcement an individual does something and is rewarded. He or she is then supplementary likely to repeat the behaviour. For instance you eat a candy bar (behaviour) it tastes good (consequence) and you are thus more probable to eat a similar candy bar in the future (behavioural change).

1203_Explain about Operant conditioning1.png

Punishment is the opposite you eat what seems like a piece of candy (behaviour) only to discover that it is a piece of soap with a foul taste (consequences) as well as subsequently you are less likely to eat anything that looks remotely like that thing ever again (changed behaviour).

It must be noted that negative reinforcement is extremely different from punishment. An illustration of negative reinforcement is an obnoxious sales person who calls you up on the phone pressuring you into buying something you do not want to do (aversive stimulus).

You finally agree to buy it (changed behaviour) and the sales person leaves you alone (the aversive stimulus is ended as a result of consequences of your behaviour). Generally marketers usually have relatively little power to use punishment or negative reinforcement. Nevertheless parking meters are frequently used to discourage consumers from taking up valuable parking space as well as manufacturers may void warranties if the consumers take their product to non-authorized repair facilities.


Related Discussions:- Explain about operant conditioning

Parker pens, Mention the importance of brand personality to the brands and ...

Mention the importance of brand personality to the brands and identify the brand personality associated with the Parker pen

Port procedures, PORT PROCEDURES : Export cargoes can be brought into the ...

PORT PROCEDURES : Export cargoes can be brought into the port only after the ship has been all owned a berth and declared for loading. Some port authorities in India require the s

Marketing Research Powerpoint presentation, Hi, I need an assignment to be ...

Hi, I need an assignment to be completed by Monday, it will require no more than 30 powerpoint slides on a case study and data, using the t-test theory for marketing research. Can

Explain why survey method is so popular, Explain why survey method is so po...

Explain why survey method is so popular Survey method is popular for various reasons. One of the major reasons is that data collection is a function of correctly designing and

Marketing research, list out secondary sources of information while pursuin...

list out secondary sources of information while pursuing market research

Introduction-cargo insurance, INTRODUCTION : Cargo insurance, commonly kno...

INTRODUCTION : Cargo insurance, commonly known as marine insurance, occupies an important position in international business. It provides protection against unanticipated business

Permitted currencies, Permitted Currencies : The payment in foreign trade ...

Permitted Currencies : The payment in foreign trade may be receptor made in a foreign currency which is freely convertible. A freely convertible currency; IS permitted by the rule

Basic principles of ecgc operation, BASIC PRINCIPLES OF ECGC OPERATION : T...

BASIC PRINCIPLES OF ECGC OPERATION : There are two basic principles on which ECGC works: i) Spread of risks: An exporter is required to insure all the shipments that may be m

Economic model of consumer behaviour, Q. Economic model of consumer behavio...

Q. Economic model of consumer behaviour? Economic model: Economic model of consumer actions is one-dimensional. This denotes that buying decisions of a person are governed b

Write a short note on survey methods, Write a short note on survey methods....

Write a short note on survey methods. Answer Survey methods tend to be mainstay of marketing research in general. They tend to involve a structured questionnaire given to

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd