Explain about operant conditioning, Marketing Research

Assignment Help:

Q. Explain about Operant conditioning?

Instrumental or else operant conditioning involves a different series of events and this what we usually think of as learning. The common pattern is:

365_Explain about Operant conditioning.png

There are three main forms of operant learning. In positive reinforcement an individual does something and is rewarded. He or she is then supplementary likely to repeat the behaviour. For instance you eat a candy bar (behaviour) it tastes good (consequence) and you are thus more probable to eat a similar candy bar in the future (behavioural change).

1203_Explain about Operant conditioning1.png

Punishment is the opposite you eat what seems like a piece of candy (behaviour) only to discover that it is a piece of soap with a foul taste (consequences) as well as subsequently you are less likely to eat anything that looks remotely like that thing ever again (changed behaviour).

It must be noted that negative reinforcement is extremely different from punishment. An illustration of negative reinforcement is an obnoxious sales person who calls you up on the phone pressuring you into buying something you do not want to do (aversive stimulus).

You finally agree to buy it (changed behaviour) and the sales person leaves you alone (the aversive stimulus is ended as a result of consequences of your behaviour). Generally marketers usually have relatively little power to use punishment or negative reinforcement. Nevertheless parking meters are frequently used to discourage consumers from taking up valuable parking space as well as manufacturers may void warranties if the consumers take their product to non-authorized repair facilities.


Related Discussions:- Explain about operant conditioning

Parker pens, Mention the importance of brand personality to the brands and ...

Mention the importance of brand personality to the brands and identify the brand personality associated with the Parker pen

Advertisment, Ask 1 A Chennai based soft –drink company has proposed to lau...

Ask 1 A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml

Why export? a firm''s perspective, WHY EXPORT? A FIRM'S PERSPECTIVE : Th...

WHY EXPORT? A FIRM'S PERSPECTIVE : There are a number of factors which may motivate a firm to export. Let us discuss them in detail. i) Relative profitability: The price re

Objective-export credit insurance, Objective After studying this unit, ...

Objective After studying this unit, you should be able to: 1.  Explain the meaning of credit risk; 2.  Describe various types of policies issued by ECGC; 3.  Explain t

Refund of central excise, REFUND OF CENTRAL EXCISE : Refund of central exc...

REFUND OF CENTRAL EXCISE : Refund of central excise is an important fiscal incentive for export promotion. As you know, exports should not bear the burden of indirect taxes. Hence

Legal framework, Legal Framework : Section 50 of the Indian Customs Act re...

Legal Framework : Section 50 of the Indian Customs Act requires the exporter to file a declaration in a prescribed form and submit supporting documents to enable the customs autho

exhaustible resource, 1.  Species that have reached the extinction thresho...

1.  Species that have reached the extinction threshold and are on the verge of extinction - beluga whales, African elephants, mountain gorillas and the California condor might be c

Marketing segment, How might this medical group tailor its marketing mix to...

How might this medical group tailor its marketing mix to appeal to this segment?

Recoverable expenses, Recoverable Expenses: An insurance company will pay ...

Recoverable Expenses: An insurance company will pay expenses incurred by the insured for recovering loss for preventing it to the cargo. This is, however, subject to two condition

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd