Feedback control - appraisal, Strategic Management

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Feedback is a process where part of the output of a system is measured and returned as input to regulate the systems further output. Feedback normally involves gathering information on past performance from the output of a system, comparing it to a predetermined standard or plan and using any material deviations, as a basis of improving future performance.

Feedback can be negative (adverse) or positive (favourable)
Feedback is based on comparing actual to a standard of performance
Control action would be 'closing the stable door after the horse has bolted'

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