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Question 1:
a) Show with suitable examples the public relations process.
b) What is the "historical impact" of the Internet on public relations?
c) Show the impact of email as a communications vehicle in the field of PR.
Question 2:
(a) Explain the important elements in evaluating your organization's press coverage.
(b) Your CEO calls you in and admits to nervousness about seeing the man from "Le Mauricien" newspaper this afternoon. "What should I know about reporters?" he asks. What do you advise him?
Question 3:
Explain the outlines of a public relations program that will enable the cigarette industry to better its image in society.
Question 4:
(a) A rogue Web site starts a rumor that your product is contaminated. Explain the immediate communications actions you will take.
(b) What are some of the ways that organizations will manage their own response to and influence the development of public issues?
1.What is wrong with the recruitment policy of the company? 2. Why did Mr.Sashidhar''s resignation surperise the General Manager?
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These two models are not necessarily contradictory to each other. In fact, Chang, Bordia and Duck (2003) found that both models complement each other. They observed project teams w
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THE COMPUTER : You must be aware that the computer is now a powerful tool in communications. Indeed, this unit was written and produced with the assistance of modern communication
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