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Question 1:
a) Show with suitable examples the public relations process.
b) What is the "historical impact" of the Internet on public relations?
c) Show the impact of email as a communications vehicle in the field of PR.
Question 2:
(a) Explain the important elements in evaluating your organization's press coverage.
(b) Your CEO calls you in and admits to nervousness about seeing the man from "Le Mauricien" newspaper this afternoon. "What should I know about reporters?" he asks. What do you advise him?
Question 3:
Explain the outlines of a public relations program that will enable the cigarette industry to better its image in society.
Question 4:
(a) A rogue Web site starts a rumor that your product is contaminated. Explain the immediate communications actions you will take.
(b) What are some of the ways that organizations will manage their own response to and influence the development of public issues?
Your colleague, a human resource manager at a large school district, relates to you that the district''s worker compensation insurer has noted a high number of lost work-time injur
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QUESTION 1 (a) Explain the concept of Corporate Social Responsibility (CSR). (b) What are the arguments for and against CSR? Support your answer with examples. QUESTION
A Pie Chart : A pie chart shows how a total is broken down into sub-units; for example, percentages may be shown as "slices of cake". Each "slice" represents a proportion of the t
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