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Question 1:
a) Show with suitable examples the public relations process.
b) What is the "historical impact" of the Internet on public relations?
c) Show the impact of email as a communications vehicle in the field of PR.
Question 2:
(a) Explain the important elements in evaluating your organization's press coverage.
(b) Your CEO calls you in and admits to nervousness about seeing the man from "Le Mauricien" newspaper this afternoon. "What should I know about reporters?" he asks. What do you advise him?
Question 3:
Explain the outlines of a public relations program that will enable the cigarette industry to better its image in society.
Question 4:
(a) A rogue Web site starts a rumor that your product is contaminated. Explain the immediate communications actions you will take.
(b) What are some of the ways that organizations will manage their own response to and influence the development of public issues?
Groupthink occurs when a group's overriding concern is with consensus and mutual agreement rather than to conduct a critical analysis of alternatives in order to reach the best dec
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Select and analyze one situation that demonstrates good persuasive managerial communication. Prepare a two page paper that presents your views. You will also present an infor
WRITTEN STYLE : We have already said that the purpose of writing up an experiment or other piece of practical work is to enable somebody else to repeat your work, and hopefully, o
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