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Q. Explain the cognitive involvement profile?
The perceived significance of the potential negative consequence of a bad purchase.
Such profiles permits consumer researchers to capture the diversity of the involvement construct and employ involvement as a segmentation base.
Techniques to increase involvement:
Demand to the consumer's hedonic needs (sense good, smell good and etc).
Provide a short note highlighting major differences between nonprobability and probability sampling techniques? Answer Probability sampling is more robust in comparison as
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discuss the relationship between marketing communication and brand loyalty
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