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Q. Explain the cognitive involvement profile?
The perceived significance of the potential negative consequence of a bad purchase.
Such profiles permits consumer researchers to capture the diversity of the involvement construct and employ involvement as a segmentation base.
Techniques to increase involvement:
Demand to the consumer's hedonic needs (sense good, smell good and etc).
Consumer Involvement : Involvement demotes to a person's perceived relevance of the object based on their inherent needs and values and interests. Involvement is able to
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