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QUESTION 1
(a) Explain the BCG matrix
(b) You are required to discuss the limitations of the BCG matrix as a tool/technique used in formulating corporate strategy
QUESTION 2
(a) Distinguish between Corporate, Business and Functional Strategies
(b) Discuss the Ansoff's product market strategies
QUESTION 3
According to M Porter, there are three generic competitive strategies - Cost Leadership, Differentiation and Competitive Scope. Discuss
Organizational Communication This is the study of communication within companies, which fits well as a subset of corporate communication because it is enabled to the company to
Architecture of library building in library management Library activity is a specialised activity and it should be designed so as to carry out this activity efficiently in a
Reference Services: Reference services help the user define and identify his query correctly, bearing in mind how he intends to use the information, since this can affect the
Case Study Royal Blue the national passenger carrier for commercial flight, appointed a new advertising company, Amadeus. Amadeus was hired to spearhead a more customer orien
Question : (a) Describe what you understand by the term ‘events'? Identify the main types and categories of events supporting your answer with examples. (b) (i) Identify
(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of i. PR and marketing and ii. PR and advertising.
Problem: ‘Government officials respond to incentives and disincentives. They are unlikely to undertake policies that are generally unpopular or that will lose them powerful sup
The purpose of this assignment is to develop learners' ability to relate the current relevant principles, concepts and theories of compensation management with their professional p
Semi-public documentation/information centres: Established by learned or professional societies, trade associations industrial undertakings, etc., they exist primarily for ser
Environmental Assessment and Management: 1. Using a case study area of your choice, explain and demonstrate different understandings of nature, environment and / or landscape
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