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You are the Customer Service Manager for a US manufacturer and have fielded a phone call from the Japanese Distributor of your products in Japan. She informs you that a major local client is having difficulty servicing your products and convincing local customers as to the quality. As a first step, what do you propose to do about this problem, particularly when it involves "face" (in the Japanese sense of that word)?
Using the information about Pal's Sudden Service provided in this chapter, apply Hill's generic strategy framework in a similar fashion as the McDonald's example. How do the strate
How would you describe William Bissell's personality? What terminal and instrumental values are likely to have been especially important to him? How would describe Fabindia's organ
Analyze the elements of a typical scope statement and the significance of each element. As a project leader, determine how you would communicate the scope of a project to the proje
As the Marketing Manager for Proctor and Gambles Pet Nutrition and Care division you have been asked to consider launching a new dog food product in Mexico. What factors would you
Use the internet to research how an interviewee or a current employee might negotiate better pay and/or benefits. Consider using a search term like "negotiating pay and benefits" o
Is it possible to make sound marketing decisions without marketing research? What advantages does research offer to the decision maker over seat-of-the-pants decision making?
Explain why it is important to carry out a rough-cut capacity planning check on critical resources before proceeding with the development of the final master production schedule
Is IT a strategic weapon or survival tool? Discuss
What actions do you think management at Sam's Club should take to boost revenue growth and overall financial performance? What actions do you think management at BJ's Wholesale sho
Your company assembles five different models of a motor scooter that is sold in specialty store in the United States. The company uses the same engine for all five models. You have
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