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QUESTION 1
(a) What are the four (4) Ps of the Marketing Mix?
(b) Give brief description of each of the above in relation to the internet.
(c) Describe how the Internet has changed the world we market?
QUESTION 2
(a) What are the features of mobile phone that makes it a significant device for marketers?
(b) Explain how SMS can be an excellent tool for CRM?
(c) What are advantages and disadvantages of mobile marketing?
QUESTION 3
(a) Discuss the stages in the New Product Development process?
(b) New products may either be successful or unsuccessful.
(i) Give the possible reasons for new products failures.
(ii) What are the characteristics of successful products?
ALA Rules : American Library Association. ALA Catalog Rules: Author and Title Entries. - Prel 2nd ed. - Chicago: American Library Association, 1941. Within two decades of
Whom do you think Rajender will eat with ?
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Selective Dissemination of Information (SDI): Selective dissemination of information is a method of supplying each user or a group of users with the references of documents or
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