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QUESTION 1
(a) What are the four (4) Ps of the Marketing Mix?
(b) Give brief description of each of the above in relation to the internet.
(c) Describe how the Internet has changed the world we market?
QUESTION 2
(a) What are the features of mobile phone that makes it a significant device for marketers?
(b) Explain how SMS can be an excellent tool for CRM?
(c) What are advantages and disadvantages of mobile marketing?
QUESTION 3
(a) Discuss the stages in the New Product Development process?
(b) New products may either be successful or unsuccessful.
(i) Give the possible reasons for new products failures.
(ii) What are the characteristics of successful products?
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Punctuated Equilibrium Model Connie Gersick's model of group development challenges the traditional forming/norming/storming/performing view of group development. The rese
User Registration An obvious first step in any circulation system is to register the users or borrowers. This is a time consuming and somewhat expensive procedure but mandator
1 list the various reasons in organization xyz which lead to its development
Q. Can FCA assist in setting up unit-based fees ("pay-as-youthrow")? Yes. FCA can be a helpful means in developing fair and equitable service fees. It also allows communities i
mis for npo
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