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There are many different models of organizational change. Each has advantages and disadvantages. It is up to the organizational development specialist to match the specific model to the current needs of the organization.
Research the models of organizational change, choose 1 model, and address the following:
• Describe the principles and foundation of the model.
• Explain how the model is used in organizations.
• Discuss the model's strengths and weaknesses.
• Using an example of how the model is applied, discuss your recommendations for when you would use this model to address organizational change
Why do firms segment consumer markets? Enumerate the major segmentation variables and provide real-life examples of segmentation done by firms for their products/services.
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