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Question 1:
"Marketing research ethics refers to taking an ethical and above-board approach to conducting marketing research that does no harm to the participant in the process of conducting the research." Examine this statement and explain how you would ensure that your approach in conducting the research is ethical.
Question 2:
The marketing research is a very important element in any organisation's marketing Information System. Examine the role and importance of marketing research within the organisation's Marketing Information System and how it is related and integrated with the other elements of the system.
Question 3:
"Decision makers and researchers usually use the ideas generated from secondary data as a very strong foundation to primary data design and collection. Thus, they should be cautious in using secondary data, because they have some limitations and disadvantages." What are these limitations and disadvantages and what criteria are used to evaluate these secondary data?
Question 1: (a) Define the term "Marketing Research". (b) Marketing Research is classified under Problem identification research and Problem-solving research. Differentiat
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Eligibility: Packing credit is available to all exporters whether merchant exporters, Export1 Trading/Star Trading/Super Star Trading Houses and manufacturer exporters. Manufactur
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HIGHLIGHTS OF EXIM POLICY 1997-2002 : The new Exim Policy 1997-2002 aims at giving a major thrust to acceleration of India's exports through restructuring and revamping of var
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