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Question:
(a) Change has become an inevitable feature of organisational life in today's competitive business world. Change can manifest itself in two forms. It can either simply happen to an organisation (unplanned) or it can be systematically planned.
What are the phases of planned change? Discuss in relation to Kurt Lewin's model of planned change.
(b) Change initiatives fail if hard factors are neglected. What are the hard factors that determine the outcome of any change initiative?
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define international marketing and furnish its features
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T he change owner The change owner is the person assigned to essentially arrange and then make the approved changes to the system. The change owner is consulted about the foll
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