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a) Define "news" and illustrate the concept of "news worthiness" in the field of PR. b) Describe how PR is distinguished from i. Advertising ii. Marketing iii. Sales pr
scientists use what to find answers to problems
"Managing is guiding human and physical resources into dynamic organizational units which attain their objectives to the satisfaction of those served and with a high degree of mora
BASIC TERMINOLOGY - Library management: A term may be defined as a standardised name for a. given entity or concept which is precise. Terminology, in its turn, is defined as a
BINDING PROCESSES The, binding of books is both a craft and an art although the artistic aspect has receded to the background in modem binding, except for some special catego
Question 1: (a) Support systems are essential in the change process. What are the different levels at which support has to be initiated, developed and nurtured? (b) Why is
REFERENCE WORK: The purpose of reference work is to allow information to flow efficiently from information sources to those who are looking for it. In the day to day activitie
Filing Classified Entries By classified entries, we mean entries which hear notation; that is, Class Number and Call Number entries. A Subject Catalogue and an Alphabetico-Cl
You are the Managing Director of Sincerity Co. Ltd. Located in Mauritius, your company is involved in the manufacturing of technological products sold locally and some are exporte
Definition of Library Classification: Having understood the meaning of classification in library science, let us now go through a few well-known definitions of library classif
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