Discuss construct validity and types of construct validity, Marketing Research

Assignment Help:

Discuss construct validity and types of construct validity.

Answer

Construct validity addresses question of what construct or characteristic the scale is, in fact, measuring. When assessing construct validity, researcher attempts to answer theoretical questions about why scale works and what deductions can be made concerning underlying theory. Hence, construct validity requires a sound theory of nature of construct being measured and how it relates to other constructs. Construct validity is most sophisticated and tough type of validity to establish. Construct validity includes convergent, discriminant, and nomological validity.

 


Related Discussions:- Discuss construct validity and types of construct validity

#titlemanager.., please iam search for simple electronic ,fast result, inst...

please iam search for simple electronic ,fast result, instrument for test the ash in the flour could you guide me to the name of this instrument or model no. which should be hand h

Objectives-export finance, OBJECTIVES After Studying this unit, you s...

OBJECTIVES After Studying this unit, you should be able to: 1. Describe the procedure of Pre-shipment Credit; 2. Explain various types and procedure of Post-shipment Cr

Solve, : Outline the distribution system of Green Works, starting from fact...

: Outline the distribution system of Green Works, starting from factory to end customer. (Assume there will be local production)

Explain about the specific information questions, Explain about the specifi...

Explain about the specific information questions The specific information questions are questions directly associated with research objectives. They mostly involve numerous sca

Important facts of writing research reports, What are the key issues to kee...

What are the key issues to keep in mind when writing research reports? Answer Before communicating the results of project to the manager, researcher must keep several issu

Explain stratified sampling in details, Explain stratified sampling in deta...

Explain stratified sampling in details. Answer Stratified sampling is a probability sampling technique that is distinguished by two-step procedure it involves. In first st

Marketing inteligence, Evaluate the relationship between brand loyalty, cor...

Evaluate the relationship between brand loyalty, corporate image and repeat purchase

Types of cognitive involvement, Types of cognitive involvement Cogniti...

Types of cognitive involvement Cognitive involvement - where a person is enthused to learn all s/he can about the product. Product involvement > the consumer's stage

Write a short note on fundamental properties of measurement, Write a short ...

Write a short note on fundamental properties of measurement. Answer There are four primary fundamental properties of measurement: assignment, distance, order and origin. A

Limitations of the marketing research, Limitations of the marketing researc...

Limitations of the marketing research: Fragmently: many times, marketing research tends to be fragmently in its approach as a result of which it becomes difficult to have an

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd