Briefly describe the likely features of the proposed corporate website if it is to be comparable to the best in the industry.

The likely features of the proposed corporate website will include:

• Many of LD2's competitors are experimenting with online trading which is a major feature of many contemporary commercial websites. As LD2's website should be comparable with the best in the kitchen accessory, supply and fitting industry it should include this facility.
• Accessibility by all browsers and IT platforms in order that the largest market audience is able to access the site.
• Credit and debit card security and privacy safeguards for customers as they would be able to purchase kitchen accessories online and supply potentially sensitive information when requests for kitchen supply and fitting are placed.
• In terms of features, the website needs to be comprehensive yet user friendly, formative and simple to navigate. A site specific search facility might be a worthwhile feature