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Define the routine and strategic managerial decisions.
Routine and Strategic Decisions:
Routine decisions are of repetitive nature that does not need much analysis and evaluation, which are in the context of daily operations of the enterprise and can be made rapidly at middle management stage. Strategic decisions relate to policy issue, are seems at higher levels of management after careful evaluation and analysis of different alternatives, involve huge expenditure of funds and slight mistake within decision making is harmful to the enterprise.
Marketing is responsible for determining the key characteristics which determine the quality of the product or service in the eyes of the customers. This may involve use of
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