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Corporate Advertising:
A sub functions of company communication that different from product publicity or marketing communication. Instead of trying to sell an organizations products or products, corporate advertising tries to sell the industries itself-usually to a completely variation constituency than clients. Image and identity are reflected in commercial advertising. In fact, these sorts of advertisements are often called image ads because they seek to establish or change the "image" of your organization. For example, organizations might run advertisements that show potential share- holders not products, but the values of the corporation.
How is the responsibility and authority affected in the organisation? Responsibility and Authority: Responsibility implies accountability. This is the obligation of the s
One of the best models on service quality has been presented by three persons viz. Valerie A. Zeithaml A. Parasuraman and Leonard L . Beery. The gaps that are shown in
QUESTION (a) Communication in business organizations is essential to transfer information from one level to another and the effectiveness of management largely depends upon it.
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Gareth's Gardens is a small firm that specialises in planning and laying new gardens. A particularly popular garden plan consists of a patio and lawn, together with a circular pon
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explain the three major components of attitude
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iimportance of farm planning to the farmer
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