Case Study, Advanced Statistics

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ACC – A pioneer in the Indian cement industry

Associated Cement Companies Ltd. (ACC) came into existence in 1936, after the merger of 10 companies belonging to four important business groups: Tatas, Khataus, Killick Nixon, and F E Dinshaw. The Tata group was associated with ACC since its inception. It sold 14.45% of its share to Gujrat Ambuja cements Ltd between 1999 and 2000. After this strategic alliance, Gujrat Ambuja Cements Ltd became the largest single stakeholder in ACC. In 2005, ACC entered into a strategic relationship with the Holcim group of Switzerland, a world leader in cement as well as a large supplier of concrete, aggregates, and certain construction related services. These global strategic alliances have strengthened the company.

ACC is India’s foremost manufacturer of cement and concrete. The company has a wide range of operations with 14 modern cement factories, more than 30 ready mix concrete plants, 20 sales offices, and seven zonal offices. ACC’s research and development facility has a unique track record of innovative research, product development, and specialized consultancy services. ACC’s brand name is synonymous with cement and it enjoys a high level of equity in the Indian market.

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