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The demand and supply can never be assessed exactly. There is discrepancy between actual and estimated demand and supply quantities with fair degree of uncertainty. A buffer stock can also be defined as the average stock available inventory when the fresh supply arrives. It is presumed that this stock will be able to cope with the emergency if and when experienced. Generally buffer stock is maintained at the desired level by discontinuous replenishments at varying intervals of time. Factors affecting choice of buffer stocks are uncertainty in demand uncertainty in lead times and size of the batch. The large the uncertainty associated with any factor larger should be the size.
Standardised measures for E-marketing performance are both needed and necessary. The discussion of most of the researchers has centred on the following measures (beside the traditi
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