International business and managerial implications

As Havana tries to expand its business internationally, there are few aspects that need to be taken into consideration. Firstly, the choice of target markets is important as these markets should broaden the scope and increase the demand of the company. Secondly, sustainability is a critical factor. When Havana tries to expand to markets such as Africa, Mexico etc., the organization should begin with the advertising and financial management aspects. These would enhance the sustainability and create the right climate in the target environments.

When Havana enters in the international market, competitiveness is yet another aspect. In these scenarios, the company should give importance to unique techniques such as negotiations, attractions and evaluation of environment support to the business. These would help Havana to overcome the competition and manage the needs of the customers in a better way. The managerial implications in case of target costing are enormous (Helms et al, 2005).

Companies that employ target costing strategies are capable to manage the international differences in the prices and also establish an efficient supply chain in the target market. Some of the other broader lessons are based on customer relationship management, risk management and employee management.