Write excellent vision and mission statement for novartis ag

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Reference no: EM131497186

Question: Write an Excellent Vision and Mission Statement for Novartis AG

Purpose: This exercise is designed to give you practice developing from scratch or improving an existing vision and mission statement.

Instructions:

Step 1 Go to the Novartis AG website and look for the company's vision statement and mission statement. Look at https://www.novartis.com/about-us. Recall from Chapter 4 that companies use different names or titles for these documents.

Step 2 Prepare an improved vision and mission statement for Novartis AG whether or not you were able to find these statements on the company's website or in the firm's Annual Report.

Reference no: EM131497186

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