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Assignment - Internal Company Newsletter
Task:
Write a company newsletter directed at your current employees
All of the topics in the newsletter should relate to the generation of innovative ideas within the company
The newsletter will need to outline:
Format:
The format for the newsletter is completely open. It can be electronic, hard copy... be as creative as you want. After all the goal is innovation and marketing creativity! The format should be relevant to your message and your audience.
This is a top-down communication. In other words you are writing this from management to your employees. You are soliciting their ideas to make some aspect of the company's marketing efforts more innovative.
Look at the resources and listen to the presentation about this assessment for some more ideas and information about how to present the newsletter and possible content.
Assignment Files -
https://www.dropbox.com/s/6z9vhonc2j6biqr/Assignment%20Files.rar?dl=0
Need to make a newsletter only, small assignment, I attached the sample as well. Note: You should look at these resources, and others you find online etc. to get an idea of how to target an audience. Too many organisations make the mistake of NOT treating their employees as their internal customers. I believe that many of the anatomy tips mentioned in the *How to create newsletters that dont suck* resource you referred to relate equally to internal customers as external. You should have an obvious call to action, dont be preachy but have a greater proportion of education vs promotional content etc.
All of these resources are to get you thinking and as I mentioned there are many more resources and examples on line. You will have to balance all of this in light of what industry and what organisation you are choosing and what type of employees you are targeting. Also... I think it is really important that everyone realise that internal communications (ie. this newsletter) should be completely compatible with the organisation's BRAND. Branding internally is just as important as externally. There is no real word limit or page number because some people may not use pages. I suppose as a guide though most newsletters wouldnt exceed 4 pages. Thats different though if it is an email newsletter though where you may have links or embedded resources. There are no references required as this is an applied assignment.
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