Verified Expert

The paper has been developed on the basis of secondary data. Various online sources were accessed to answer the questions asked in the assignment brief. Therefore, to meet the assignment criteria, the competitive analysis was conducted based on geographical segmentation of the market of USA, European and Asian market. However, many key alternatives available to the business also identified. It also helped to make better competitor analysis. The target market analysis identified that the company targets generation Z and millennial. The millennial are targeted for present market context. However, the generation Z is targeted for developing future market of the company. The study also identified its key suppliers and it shows the company maintains a collaborative relationships with its suppliers. This way the study assessed various aspects of the business.