Reference no: EM131721539

Problem: UBER: WILL IT MAINTAIN ITS SIZZLING PACE OF GROWTH?

Introduction: Uber is a San Francisco-based start-up that connects riders with safe, reliable transportation providers at a variety of price points in cities across the world. It is growing at a rapid pace. It has expanded from a start-up in 2009 to over 60 cities in early 2014. Some observers say that Uber may be more valuable than Facebook someday. Here's why. problem and Solution Problem. Just in case you're not familiar with Uber, here are the basics. For most people, hailing a cab isn't a pleasant experience. You either stand outside and wave your hand until you catch the eye of a cabbie, or you call a taxi dispatch (if you have their number) and wait for what seems like forever until a cab arrives. You ride to your destination in a vanilla cab. You then have to scramble to count out the right amount of cash plus a tip. The driver never seems to have the right change. Very few people see this as an enjoyable experience.