Why might two people react differently to the same color

Assignment Help Management Theories

Reference no: EM133559270

Assignment:

Please read your text, Visual Merchandising and Display. Answer the below end of chapter questions.

Provide an example of a current fashion trend that supports the Color Marketing Group's forecast of a return to "earth" colors.

1. Why might two people react differently to the same color? Give an example of two diverse reactions to the same color.

2. For each of the following colors, list some common associations and reactions:

Blue
Red
Yellow
Black

3. List some cool colors. What types of customers are attracted to cool colors?

4. Provide examples of the following:

Monochromatic color scheme
Contrasting colors
Intermediate colors
Complementary colors

5. Explain the relationship of the terms value, tint, and shade.

6. What are neutral colors? How are neutrals often used in store design?

7. What is texture? How can textures be suggestive of merchandise and settings?

8. Explain the proper relationship of textures in a display setting. How should textures be "balanced" in a display?

9. How can a signature color be used to support the brand in the overall store design?

Reference no: EM133559270

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