Why marketing managers should understand consumer behavior

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Reference no: EM131803752

Problem: Explain why marketing managers should understand consumer behavior. Consumer behavior describes how consumers make purchase decisions and how they use and dispose of the products they buy. An understanding of consumer behavior reduces marketing managers' uncertainty when they define a target market and design a marketing mix

Question: 1. The type of decision making a consumer uses for a product does not necessarily remain constant. Why? Support your answer with an example from your own experience.

Reference no: EM131803752

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