Why do you think retailers carry brand-name items

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Question 1: Why do you think retailers carry brand-name items alongside their own in-house brands? From your own experience are the national brands worth the additional costs? Why or why not?

Many retailers are tapping into what is called "millennial pragmatism" which addresses how consumers in this demographic group demand to know more about what a brand stands for beyond its bottom How are retailers appealing to millennials with products, imagery, and appeals of a private label without the higher price tag?

Reference no: EM133479698

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