Why do marketers utilize celebrities

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Reference no: EM132201973

What is LPS? What is EPS?

Why do marketers utilize celebrities – what do they represent to the consumer?

What are opinion leaders?

A product is chosen, utilized and then disposed of – understand this cycle.

How does new media impact the marketing process (for example, viral marketing).

What are the differences between sacred and profane consumption? What is a rite of passage?

Know the different demographic group (for example, baby boomers 1945-1964).

Reference no: EM132201973

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