What is the social judgement theory

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Reference no: EM132201971

Know the ABC Model of Attitudes

How are attitudes formed? What are behaviors?

Know the different attitudes models, such as the multiattribute attitude model as well as the Fishbein Model.  How do marketers attempt to impact/persuade consumer attitudes.  Know the various routes that consumers and marketers might take towards persuasion.

What is the social judgement theory?

What is cognitive dissonance?

We all perceived of different selves – what are these perceptions of ourselves?

Know the traditional communication model and how messages may be altered in transit to the receiver.

Fully understand the consumer decision making process and all of the steps involved in the search.

Reference no: EM132201971

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