Culture impact the decision making process

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How do families impact our decision making? How does our environment, religion/role models, and culture impact the decision making process?

What is a reference group?

How does the shopping experience shape our purchases?

Belk's situational variables

Compensatory Rule/non-Compensatory Rule

Simple Confirmation/Positive Disconfirmation etc.

Consumer Behaviorists and marketers consider social class when targeting a demographic – know how social class and income shape the message designed by marketers.

Reference no: EM132201972

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Culture impact the decision making process : How do families impact our decision making? How does our environment, religion/role models, and culture impact the decision making process?

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