Who is your competition and what do we need to know

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Reference no: EM133551588

Assignment: Branding and Advertising- Creative Brief

Background Summary

Who is the client? What is the product or service? What are their strengths, weaknesses, opportunities, and threats (SWOT)? What does this client value? What does this brand stand for?

Together!!! (We need to combine our ideas)

Competitors

Who is your competition and what do we need to know. Have you conducted a SWOT analysis on them? What differentiates you? What is your value proposition?

Key Considerations

What is the overall "look and feel" you want the Creative Team to consider? Are there any "must do" or "don't" that team members need to be aware. Anything to steer clear of? Any mandatory brand identity elements to be included?

Deliverables

What are the creative pieces that we will need for this brand launch?

Reference no: EM133551588

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