Which study was exploratory and which was conclusive

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Reference no: EM131283518

Snapple has developed a new beverage, and it wants to determine if it should begin to market it throughout the United States. The company used two separate studies for the advertising campaign:

¦ A focus group to identify the appropriate advertising message for the new beverage and

¦ A survey to assess the effectiveness of the advertising campaign for the new Snapple beverage. Which study was exploratory and which was conclusive? What other studies would you recommend Snapple undertake?

Reference no: EM131283518

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