Which products are especially influenced by laws

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Reference no: EM133960891

Question

1. Donaldson Equipment Corp. began marketing in parts of Europe last year. It has found that the best way to reach its customer base of housing contractors is by placing advertisements on the sides of concrete trucks. Which element of the marketing mix does this represent?

portion
product
promotion
price

2. When considering international advertising efforts, a company that adopts a "glocal" approach is

more concerned with other elements of the marketing mix than promotion.
using more global campaigns than local ones.
focusing on a localized campaign.
developing a cost-effective common strategy for large regions.

3. The executives from the Japanese company did not like the advertisement created by the U.S. agency. The executives said that telling the consumers about the benefits of the product was too pushy and would be viewed as arrogant. Which cultural dimension are the executives concerned with?

directness
gender roles
sophistication
comparison

4. Quick Stop Fashion House produces "fast fashion" clothes that represent the current fad. In the foreign environment, this type of product is considered

insensitive.
nonsense.
highly sensitive.

5. Which products are especially influenced by laws that regulate product ingredients and labeling?

clothing
office equipment
shoes
pharmaceuticals

6. Kenneth thought the company should promote the new product in foreign markets by having a contest in which the winner would receive a one-year supply of the product. Which type of advertising strategy is Kenneth suggesting?

personal selling
pop-up ads
public relations
sales promotion

Reference no: EM133960891

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